It’s been a few years now since I came to live here with Michelle and her family, and I’m very happy they adopted me. While I was waiting to find a forever home, I was in a kitty holding area with about ten other cats. Being the introvert cat that I am, this was not a good place for me.  Aside from the 2-day car trip from St. Augustine to Chicago, the thing she calls “Grand Ginger Princess” and another cat they adopted last year, my life has been pretty good.  I’ve even trained my humans to give me treats daily, sometimes I also trick them into giving me a few.

Much of my time is spent much time hanging out in her office, some of it napping (okay, lots of it napping), and I’ve listened as she chats with her transaction coordinator team or clients on the phone. Several times I’ve heard her express her frustration with people who call to try to “sell” something to her. She especially hates what she calls the smarmy ones whose only focus is on making the sale and had nothing to do with the need or desire she has.

Case in point, once someone called convince her to upgrade the printer/copier she had in the office. They mentioned that they’d seen her website and that base on the current team size she had, they would recommend this particular model. I heard Michelle try to interrupt the caller a few times, yet the salesperson just plowed ahead through his script. When he finally took a breath she said, “we are a paperless office, and all of our team members work remotely from their home office, so I don’t need anything like that, thank you.”

Funnily enough, after that, he thought he could sell her a sufficient number of machines to outfit the home office of everyone on the team, giving them a smaller version rather than the big corporate version he’d initially tried to inject into her office. I’m sure he thought he’d hit the jackpot.

Had this salesperson taken 2 minutes to look at the website carefully, he’d have seen that all of the transaction coordinators work remotely, and it’s paperless. Meaning she likely had no need or desire for a fancy printer/copier. Now, that’s not to say he shouldn’t have called; I get it cold calls as awful as they sound, are valid; however, he truly should have LISTENED and not just spewed all over the phone.

When Michelle kindly tried to let him down gently by telling him the way she ran her business, he didn’t hear the paperless part and just rattled off how great their product would be in the home offices of the team members, blah, blah, blah. Sadly, I could hear him through the phone, and he kind of sounded like me when I’m trying to cough up a hair ball if you know what I mean.

Here’s the deal – sales are necessary to grow any business, I understand that, after all, Michelle teaches this topic to the Transaction Coordinators, she mentors, and trains that wish to have businesses helping Realtors. But she would never teach selling something just to sell it without knowing if your potential customer even needs it. I mean really, that’s as stupid as trying to feed me dog food.

Zen Advise – listen more than you speak…..I know it’s so simple right? Moreover, you humans have two ears and only one mouth making this potentially even easier. Cats are wired to listen more than we speak, and just so you know it, we hear everything, even when we’re napping, which may actually be us ignoring you.

Give it a try, ask questions, and then LISTEN. Oh, and know this if you call Michelle to sell her something you think she needs, learn more about how they work BEFORE you just spew your sales pitch at her. She’s getting much better at just hanging up the phone when people don’t listen or let her talk.

I’m exhausted now and heading to my favorite spot in the office for a long nap.



PS – if you need a little help with your sales and marketing, be sure to reach out to Michelle. She loves helping others. You can make an appt right here