Simple Marketing Solutions

Mini Course

Marketing Made Easy


You can’t have a business without customers. Yet, for many Transaction Coordinators, the marketing and selling part is often overwhelming.  

If you’ve ever struggled with finding the right way to market your transaction coordinator services to your ideal audience then this is the course for you.

In this jam-packed video course, Michelle breaks down the marketing techniques she’s used in her business over the last 14 years. Many of the ideas she teaches are low cost and some are completely free. Pick and choose the ones that resonate most to you and start seeing your business grow.


Course Content

(Content from this course is included in the TC Biz Course.)


Section 1

The internet made marketing easier and in many cases absolutely free. This is both good and bad – find out how to make the most of the opportunities available to you on the world wide web.

Section 3

There are many opportunities to network with ideal customers at local events. Here’s a secret; it’s not just about showing up at events where the Realtors are. Find out how to make the most of in-person events and much more in this section.  Even my fellow introverts can do this

Section 2

We’re taking it old school – that’s snail mail and other offline marketing techniques guaranteed to get you noticed for all the right reasons. Learn simple ways to spread your message and stay connected to your leads as well as customers in this section.

Meet Your Instructor

Michelle began her career as a real estate paralegal in Central Florida in 1995, later becoming a real estate broker and eventually in 2005 opening Transaction Management Consultants, LLC.

Over the years Michelle has been sought out for training and coaching to others wishing to start a career as a transaction coordinator or grow their existing coordinating business. The training, consulting, and coaching services offered at the Transaction Coordinator Academy stem from Michelle’s 23+ years of experience in the real estate industry coordinating transactions and 14+ years of running a successful business.

Michelle Spalding
Instructor / Coach / Founder of
Transaction Coordinator Academy


Transaction Coordinator Essentials

Because of your class, I got a job as a TC for an 8 agent team that billed $800,000 in commission last year, and they are looking at doubling their business by next year. My broker wants me to market my services to the other 187 agents in the office as well, starting on Monday.

Clint Barnett

Realtor / Transaction Coordinator
Aug 22, 2018

Transaction Coordinator Essentials

The course was informative and covered several aspects of what a transaction coordinator does, what they should and should not do, and gave me some useful handouts.

Linea Wigginton

Aug 22, 2018

Transaction Coordinator Essentials

Michelle’s passion is contagious! I love that she sees this business as a personal connection to other people, not just a robotic paper pusher (as some of the outside world may view us, as TCs). Her entire outlook on communication will help me more effectively run my business, and probably bui...

Samantha Solomon

Aug 22, 2018