Without a doubt, the best advice I received when I began my Transaction Coordinator Business was to take care of your clients, and they will take care of you. My mentor knew that there was such value in taking care of those who were already there in front of you. She encouraged me to include client gifts and tokens of appreciation into my marketing budget and not just put it all toward attracting new clients.
Smart stuff, right?
She told me that I must deliver rockstar service, or as author Ken Blanchard, author of the book Raving Fans, teaches, the kind of service that will make people notice that you care about them and truly value them, not just their business. If you’d like to learn more about the Raving Fans method, check out the audio version here https://www.youtube.com/watch?v=yejNB9mRs3E
Over the years, my team of transaction coordinators has done a lot to spread the love to our clients like sending birthday cards, thank you cards, client appreciation gift boxes, and of course, many phone calls. And while that does help let our clients know we care, truly it’s that adage “actions speak louder than words” is really where the rubber meets the road.
All the notes and gifts won’t mean a bit if people don’t realize that we actually care about them. I’m proud of the service my team provides to our clients and know that is what keeps us busy year after year.
A while ago, I watched a Facebook live video by my colleague Valeria Garcia on this topic. Her guest in this brief video was a successful agent in Toronto. In the video, the agent tells her how they are using social media, acts of kindness and giveaways to stay connected with their past clients. And while this video is focused on what an agent can do, I’m confident you’ll be inspired by it and find ways to do bring share some love with the clients of your Transaction Coordinator Business. Check out the video here. https://www.facebook.com/valeriegarcia.ceo/videos/1343068185799476/
Always chasing new clients is way more work than nurturing relationships with those who already know and trust you. In addition, those who feel like you care will be more likely to make referrals to you. Sure, this takes time and focus, yet the rewards are so worth it to the success of your business.