How are you? No, really, how are you?
Me, personally, one moment I’m doing well, the next I’m deeply worried. About the health of people I love. About the financial concerns with many of our small businesses struggling and even about the TP shortage. Who would have ever thought we’d have that to worry about?
For the last 2 weeks I’ve had a Word document open on my computer to write an email. As you know I usually send out the monthly newsletter the first couple of days of the month. This month, however, has been a struggle to find the focus I need and the message I want to share.
There is no doubt that life as we knew it a few months ago is different today. Over the last few weeks, I’ve had many in our industry reach out to ask me what to do for their transaction coordinator business. How I thought this compared to the 2008 market crash, or the savings and loan crisis of the late 80’s. In each and every conversation I say “this is nothing like what we have seen in the past.” Which I then follow-up with my belief that the best thing any of us can do now is to just let people know we care. Personally, I think our world needs more of that than marketing at all times, but especially now.
I don’t think that at this time we need to be dialing up the marketing or trying out a new ad campaign – I think we just need to let the people we work with, or those we’d love to work with, know that we care. Not about their business, but we actually care about them. Call me old fashioned, but isn’t that what we all really want, is to know that we are valued? And aren’t we most likely to do business when we’re ready with people we know, like, and trust?